Foshan Yi Zhuo Furniture Co., Ltd.

Address: Nanhai District of Foshan City, South China Hardware Industry Base Sands Road No. 5 Jin Ying

Phone: 0757-81092280

Fax: 0757-86614688


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Development prospects of the office furniture industry

Release time:[2016-6-27]     Browse the number:4767
With the increasingly fierce competition in the office furniture market, coupled with industry operating costs are also in the increasingly rising, which for small office furniture enterprises is undoubtedly a big challenge and pressure, the office furniture business to want to get long-term development, enterprises need to strengthen the construction of the system itself.
Establish the brand image with the product quality
Easy Zhuo office furniture believes that in the present such a brand awareness of the increasing market, the brand image of the set is especially important. In the past, people only pay attention to the brand visibility and later found and visibility as important and brand image. When people decide to buy a certain brand products, the first play a role is brand awareness and is the brand image and brand image sometimes occupy larger proportion. Only in ensuring the quality of the products and maintain their own brand image, enterprise can long-term basing ourselves on the market.
Development with special marketing
Nearly 30 years of development of our country furniture office, after the storm. But "new" through all the process of the development. Each stage is reflected. New products, new technology and new process of brand shaping function is self-evident. Innovative marketing strategy is in the fierce market competition stroke infinite light. Many enterprises with the "original" marketing strategy in the market in an invincible position.
Market with special brand
A lot of foreign small and medium-sized office furniture brand is very distinctive, only a small team consisting of five or six people, can create and support a brand personality. For example, a small software installed lighting design team, they design their own personality through to obtain numerous customers for the name, they rely on their own funds make their own brand promotion plan, and make it famous. Therefore, SMEs do not be huge capital investment to build brand enmesh feet, misunderstanding of brand building. Ten large office furniture brand, Yi Zhuo brand embodies all the content of the enterprise management, is the embodiment of the core competitiveness of enterprises. At present. The level of domestic technology gradually mature, office furniture products for the majority of manufacturers is not difficult. However, because the industry is more and more low barriers to entry, some goods channel five Spend eight, good and bad, the office furniture, the overall market caused great impact. So only to create a unique characteristic of the brand of office furniture can be a foothold in the market.
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